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Costco Ditches Pepsi—Coca-Cola Wins Big in $1.50 Hot Dog War
Costco just kicked Pepsi to the curb—and it’s more than a soda swap. Here’s what the Coca-Cola deal signals for brand loyalty, pricing power, and investors.

Costco Just Ditched Pepsi — Here’s Why It Matters
This isn’t just about soda.
It’s about brand power, consumer loyalty, and what happens when a $1.50 hot dog combo becomes ground zero in a bigger market shakeup.
🍔 Why did Costco make the switch now?
📈 What does it say about Coca-Cola’s positioning?
💥 And what should investors be watching next?
Coca-Cola may be gaining ground in ways that ripple far beyond the food court—and this could be a wake-up call for Pepsi shareholders.
Big investors are buying this “unlisted” stock
When the founder who sold his last company to Zillow for $120M starts a new venture, people notice. That’s why the same VCs who backed Uber, Venmo, and eBay also invested in Pacaso.
Disrupting the real estate industry once again, Pacaso’s streamlined platform offers co-ownership of premier properties, revamping the $1.3T vacation home market.
And it works. By handing keys to 2,000+ happy homeowners, Pacaso has already made $110M+ in gross profits in their operating history.
Now, after 41% YoY gross profit growth last year alone, they recently reserved the Nasdaq ticker PCSO.
Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.
Treasury Secretary Bessent Calls for Full Review of the Federal Reserve: Why Investors Should Care
In a bold move that signals escalating tensions between the Trump administration and the U.S. central bank, Treasury Secretary Scott Bessent called for a sweeping review of the Federal Reserve—one that extends far beyond its recent controversy over a $2.5 billion building renovation. During a CNBC interview on “Squawk Box,” Bessent questioned whether the Fed has succeeded in its broader mission, suggesting that its performance, decision-making, and institutional mindset all warrant serious scrutiny.
The Next Big AI Stock — Hiding in Plain Sight
Everyone is talking about Nvidia, but a different AI stock could be the real breakout winner.
It's still flying under the radar... for now.
Elon Musk Returns to Sleeping in the Office: What It Means for Tesla, Investors, and the Market
Elon Musk is once again in “wartime CEO” mode—putting in seven-day workweeks and sleeping in the office. This extreme move, announced via his X account, isn’t just about hustle culture. It’s a signal to employees, investors, and critics that he’s going all-in as Tesla faces major headwinds.
Know what you own, and know why you own it.
-Peter Lynch
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